By: E&P Staff Economic stimulus checks started reaching southern West Virginia households this week, and The Register-Herald in Beckley, W.Va., has employed the services of an extraterrestrial to tell readers where to spend them.
Seriously.
Beginning Friday, the Register-Herald will run a coordinated marketing campaign featuring a character named ?Al the Legal Alien? each day on Page 2. The paper will offer one-fourth page, full-color ads daily on that page to show where the legal alien has been spotted spending his stimulus check.
?We want to help maximize businesses opportunity to gain additional sales created by these rebate checks,? Advertising Director Chuck Jessup told the newspaper. ?As these checks hit households, it?s likely more companies will announce ad campaigns and special deals as the weeks go by to try to convince shoppers to spend.?
Many local retailers in the area are hoping for a boost in consumer spending.
The first public sighting of the alien will be at the Register-Herald?s booth during the 15th annual Beckley-Raleigh County Chamber of Commerce Business Show at the Beckley-Raleigh County Convention Center.
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