WXXI Public Media is proud to announce the appointment of Kevin Kalvitis as the organization’s first ever Chief Marketing Officer. A creative leader with a proven track record in transforming brands and driving audience growth, Kalvitis brings 20+ years of marketing and sales experience in the communications industry. In the aftermath of deep federal funding cuts, WXXI looks to adapt its business model to sustain and grow, and the Chief Marketing Officer is a key part of this work.
“As we look to optimize our business model without relying on federal funding, hiring Kevin is essential to our sustainability and future growth,” said WXXI President & CEO Chris Hastings. “His strong background in the media industry and his forward thinking makes him the right leader to help us envision a new future for public media in our community.”
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