Elon Musk's social media company has announced a new feature that allows advertisers to extend their existing social media ad creative to X and “expect the same visual quality and performance.”
X's new ad functionality — now available to all ad partners — forgoes AI-powered editing solutions by providing expanded aspect ratio support for video and image ads, in an effort to eliminate the need to reformat, crop or rebuild assets.
According to the company's announcement, advertisers can now upload their existing ad assets into X Ads Manager via Media Studio, Composer, or the Campaign Form and apply new aspect ratios, including 4:5 (1440 x 1800) and 2:3 (1080 x 1620 pixels).
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