Yahoo Combines Search And Display Ad Sales

By: E&P Staff Yahoo is combining its search and display advertising sales teams in the U.S. and appointed David Karnstedt to oversee the new unit.

Karnstedt is currently senior vice president of search sales business. His new title is head of North American sales. Wenda Harris Millard, Yahoo's chief sales officer, is leaving the company.

"Integrating our world-class search and display teams under David's leadership will allow us to better serve all of our advertisers' marketing objectives ranging from brand awareness to direct response," Sue Decker, president of Yahoo, said in a statement. "This is one of the many important steps we're taking to re-invigorate our display business, further build on our industry-leading position in advertising and drive thought-leadership in the online advertising marketplace."

Karnstedt joined Yahoo Search Marketing (formerly Overture) in September 2001. Prior to his position with the company, he worked for Wired Digital, Lycos and Alta Vista.


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