Yahoo Fails to Impress With Digital Magazines

Posted
by: Lucia Moses | Digiday

A year ago, Yahoo, struggling to turn its ad business around, kicked off a string of digital “magazines” run by big-name print journalists like David Pogue and Joe Zee.

It was an understandable attempt to pitch digital ads at high rates by making advertisers believe they could get the same quality and reach online of glossy print magazines.

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