Yahoo! Joins Forces With Hispanic Broadcaster Telemundo Online

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By: Going after a big market that's growing larger, two media giants are combining their Web sites targeting Hispanics in the United States. The joint venture is being mounted by Yahoo and NBC Universal's Telemundo. Their new effort will be called Yahoo! Telemundo.

The companies hope to draw users and advertisers with the combination of Telemundo's content and Yahoo's services. Yahoo and Telemundo say they'll merge their staff and share advertising revenue. Neither company will make an equity investment in the other.

The new entity will replace the existing Yahoo! en espanol and Telemundo.com. Both sites are now directing users to the new joint site.

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