Yahoo Teams With Belo On TV Stations Display Sales

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By: David Kaplan | PaidContent.org

Yahoo (NSDQ: YHOO) will expand its display ad sales deal with local TV station operator Belo Corp. (NYSE: BLC) to 15 of the Dallas-based broadcaster’s markets. With local TV stations struggling to attract ad dollars almost as much as their newspaper counterparts, a number of affiliates having trying to turn to online ad sales for additional support. At the same time, Yahoo has been focusing more on the local ad markets where it has existing ties to newspaper publishers and the idea of adding more TV station website sales partnerships is part of a wider strategy to turn around its weaker than expected revenue numbers.































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