You’re Probably Underestimating How Much Your Articles are Being Shared Via Text Message

Last fall, in our Predictions for 2015 package, Jamie Mottram of Gannettpredicted we’d see an increase in SMS sharing. He cited the impact a SMS share button had had on Gannett’s sports site For The Win.

I’ve seen a few more texting share icons pop up here and there, but it’s unclear how big a driver of traffic they are. (Dark social!) So I asked one news organization that knows a thing or two about social — BuzzFeed — what they were seeing in their BuzzFeed News app.