YouTube Is a Viable TV Alternative For Advertisers, But Some Are Wary of Commitment

Posted Monday, August 10, 2015 9:46 am

Mike Shields | WSJ

Last week was one to forget for the TV industry, which got hammered by mounting fears of cord-cutting and the realization that TV is losing some of its grip on marketers. So if TV advertising is currently the biggest loser, does that mean YouTube, the king of Web video, could be the clear winner?

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YouTube Is a Viable TV Alternative For Advertisers, But Some Are Wary of Commitment

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