YouTube is TV; broadcasters must face what that means

Broadcasters can’t ignore the most dominant TV distribution platform today.

I often see comments in broadcast industry newsletters and on LinkedIn asserting that YouTube is not TV. If we define “TV” strictly as scheduled, producer-programmed content delivered by networks and local broadcasters, that argument may technically hold.

But ask the average viewer what they are doing while watching YouTube on their television set, and the answer is simple: They are watching TV.

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