YouTube promises all things to all advertisers, with some help from AI

The video giant will focus its upfront presentation to advertisers on creator ads and new AI-powered bundles for large advertisers

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“YouTube is not a social-media site,” a spokesman for the video platform’s parent company said last month after it lost a major trial focused on social-media addiction.

It’s also not quite TV, its executives say.

It is, however, a great place for ad dollars redirected from social media, television and more, according to the many YouTube executives and creators who will take the stage at its big upfront sales event on Wednesday.

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