YouTube TV is adding 10 genre-specific subscription plans, including a sports bundle

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YouTube TV says it will begin offering cheaper, more targeted packages of programming starting early next year.

YouTube TV Plans, a collection of 10 different packages, are designed to offer “more choice and flexibility to our subscribers,” the company said Wednesday in a blog post. Individual plans can be combined, allowing heavy viewers of sports and news, for example, to get their fix without paying extra for general entertainment fare that is increasingly available outside of the pay bundle. A family entertainment plan is also in the mix.

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