Ziff Davis Has Bought Mashable at a Fire Sale Price and Plans to Lay Off 50 People

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Mashable, once a fast-growing digital publisher with big ambitions, has been sold at a fire sale price.

Ziff Davis, a digital media subsidiary of tech company J2, is buying Mashable for less than $50 million, according to people familiar with the transaction. In the spring of 2016, Time Warner’s Turner led a $15 million investment round that valued the company at $250 million.

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