The New York Times's paywall launch seems to be off to a fine start, with management proudly announcing 100,000 new web-only subscribers shortly after the launch.
If each of those subscribers stick around and pay $15 a month, that's $18 million of high-margin annual revenue the company just added.
If the company can grow the digital-only subscriber base to, say, 500,000, the impact will be a much more meaningful $90 million a year.
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