Ads Above the Fold Are Not More Viewable

Posted
By: Lucia Moses | AdWeek

Roughly half of online ads are going unseen, per various reports. This is creating a nightmarish scenario for advertisers who face the prospect of wasted spending while publishers are left having to reassure buyers whose confidence in the medium is shaken.

Google and others are responding with tools that promise to ensure advertisers their ads are being seen.































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