By: E&P Staff AdSend a division of Vio Worldwide, announced that its browser-based ad sending and receiving service now offers integrated preflighting utilizing Dalim Twist.
With preflighting, AdSend scans advertisers' PDF files for hundreds of items that might prevent them from printing properly, including missing fonts, RGB, LAB color space, transparencies, spot color in CMYK files and image resolution.
"Advertisers will be able to quickly preflight files within AdSend as part of their normal workflow, receiving immediate feedback, and publications will receive ads that are print ready, eliminating the need to correct files at deadline," AdSend President Al Edwards said in a statement.
When an advertiser uploads an ad and chooses a destination publication, it is validated against the preflight settings that the publisher provided. The sender receives a report, which displays any warnings or errors. Senders can then be optionally asked to approve warnings before they may transmit the file.
Corrections are suggested, and utilizing GMG Color Server, AdSend enables advertisers to immediately fix problems with ink weight and spot-to-CMYK conversions. Or, advertisers may upload a corrected file. If the ad fails the validation process, each error is listed in an advanced file report displaying its location. In addition, an e-mail automatically generated alerts the advertiser.
As with many other AdSEND services, preflighting follows a software-as-a-service model for participating publishers.
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