AFP Launches Publishing App for Web, Mobile Coverage of 2010 Olympics, World Cup

By: E&P Staff Agence France-Presse announced Wednesday the launch of a new online publishing application that automates the publication of AFP multimedia content for the 2010 Winter Olympics and World Cup.

The app allows clients to customize multimedia feeds from the wire service to publish HTML modules directly on Web sites or mobile Web sites. It can handle all AFP content and allows the generation of a search engine and links from AFP content to social networking sites.

The customizable HTML modules are available in English, French, Spanish, Portuguese and German, AFP said.

It allows set up of HTML modules, Web sections or mini-sites ?in just a few clicks,? AFP said, and simple integration of outside content such as videos, photos and RSS feeds, and easy installation of its search engine.

AFP plans to have more than 70 reporters, photographers and video journalists at the Winter Olympics in Vancouver. They will produce more than 100 articles a day in each of four languages, plus as many as 500 photos daily, two still graphics daily and 15 animated graphics, and a minimum of 80 video reports on the Games.

AFP will have more than 120 staffing the World Cup, producing more than 150 articles a day in each of six languages with as many as 1,000 photos a week.

"There is a growing demand for video from our clients. So have prepared video packages for the Winter Olympics, with more than 80 reports, and the World Cup, with more than 170, which will give as much coverage to press conferences, interviews and training sessions as to magazine-type reports, all in several languages and technical formats," Eric Axelson, AFP?s group marketing manager for sports product, said in a statement.


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