A.M. Journal Express: Back in the Big 'D'

Posted Friday, October 1, 2004 12:00 am

By: Jennifer Saba Hoping for a Texas-size come- back, A.M. Journal Express is getting a second chance to take on Belo's Quick in Dallas. Citizens Capital Corp., a media acquisition company based there, bought the assets of the free daily from American Consolidated Media in mid-September.

Billy D. Hawkins, CEO of Citizens Capital, would not reveal specifics of the revival but he did say that the paper will retain its target of 18- to 54-year-olds. The company plans to distribute 150,000 free copies on the highest readership days through newsstands and subscriptions.

This time around, Hawkins thinks the key to survival will be time. "You have to give any product more than four months," he explained. The paper folded in April after a November launch. Hawkins would not say how long, or how much money he's willing to ante up.

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A.M. Journal Express: Back in the Big 'D'

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