By: Dave Astor Clients of
American Profile magazine can soon download free TV listings, weather forecasts, puzzles, and more.
"American Profile Hometown Content," slated to go live Sept. 12, is only for newspapers carrying the weekly magazine.
"Many of our partners expressed interest in a service like this," said
American Profile Publisher Dan Hammond, noting that the magazine's 650-plus papers (which average about 5,000 circulation) can't always afford syndicated content.
"As long as the magazine is driving the availability of the other content, we don't necessarily see this as competition," said General Manager David Cohea of the 1,400-client King Features Weekly Service.
"It's potential competition, but we don't see this as a big threat," added Executive Editor Diane Eckert of the 450-client DBR Media.
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