Analytics Help Brands Make Small Changes That Bring Big Social Impact

By: Mary Lisbeth D'Amico | ClickZ

Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a relatively large impact on a brand’s social media efforts. And social analytics—which comprised a 2.1 billion sized market in 2013, according to data aggregator Uniqloud-- are increasingly helping companies make these micro-decisions.