AOL To Restrict Pop-Up Ads

Posted Tuesday, October 15, 2002 12:00 am

By: (AP) In a bid to make its customers happy, America Online Inc. is eliminating those annoying pop-up ads -- for the most part.

"This new policy will contribute to our most important goal -- a better member experience," said Jon Miller, America Online's chairman and chief executive. "By ending third-party pop-ups and merchandise sales we are giving our members what they want."

The announcement Tuesday to no longer accept pop-up advertising coincided with the launch of the latest version of AOL software.

The new policy will take effect as the company works through the inventory of ads and merchandise promotions it is already committed to run.

However, AOL said it will continue to use pop-ups to notify members about key features of its service, and on a limited basis, to advertise special offers from parent company AOL Time Warner Inc.

America Online introduced version 8.0 of its Internet software, which offers new services, including improved junk e-mail blockers and exclusive content.

In afternoon trading Tuesday, AOL shares climbed $1.07, or 8.8%, to $12.34 on the New York Stock Exchange.

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AOL To Restrict Pop-Up Ads

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