AP Online Video Network Goes Live

Posted Wednesday, March 1, 2006 12:00 am

By: E&P Staff The Associated Press and MSN launched today the AP Online Video Network tailored for Web sites.

"Our job is to bring the sites' readers to the scene of the story," said Brad Kalbfeld, deputy director and managing editor of AP's broadcast division, in a statement. "When people read a story on the Web, they want to know what things looked like, what it felt like to be there."

Some of the videos that went live included people in New Orleans cleaning up after Mardi Gras and stories marking the six-month anniversary of Hurricane Katrina.

The service is available to network AP newspaper and broadcast member Web sites for free. AP Online Video Network offers 40 video clips per day covering national, international, technology, business, and entertainment news.

Those members participating in the service receive a custom-branded MSN Video player. Advertising will run prior to the video clip and members will get a portion of the ad revenue.

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AP Online Video Network Goes Live

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