At Web Summit Lisbon on Tuesday, Executive Editor Julie Pace discussed how AP continues to adapt to an evolving information landscape, emphasizing the importance of serving both traditional media customers and emerging AI-driven platforms.
Speaking during a panel discussion, Pace highlighted AP’s history of evolution and longstanding experience serving a diverse customer base, from newspapers, to broadcasters to new platforms and technologies.
“Our customer base has never been monolithic,” Pace said, noting that news agencies have continuously adapted to meet the needs of customers around the world.
As AI creates new opportunities for how information is accessed and distributed, Pace emphasized the importance of trusted, fact-based journalism in an evolving information ecosystem, noting that serving emerging platforms does not have to come at the expense of traditional media customers.
“This is not an either-or choice. It’s an and,” she said. “Our media customers remain really vitally important.”
Pace said AP is well positioned to navigate these changes, drawing on its history of adapting to the evolving needs of its customers. She also addressed the importance of protecting the value of journalism as AI reshapes the media industry.
“We think it is really vital that we’re compensated for our content and that our IP is protected, whether you’re a large publisher or a small local publisher,” Pace said.
Pace was joined by Paul Bascobert, president of Reuters, and Louis Dreyfus, CEO of Le Monde. The panel was moderated by Chung-Yan Chow, editor-in-chief of the South China Morning Post.
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