As FAST proliferates, channel providers seek a more level playing field

The free ad-supported streaming television (FAST) ecosystem has exploded from its anything-goes beginnings into a sophisticated, multi-billion-dollar business. As FAST approaches a projected $12 billion-plus valuation, industry leaders at TVNewsCheck’s Programming Everywhere conference at NAB in Las Vegas last week were quick to identify the sector’s two biggest pain points: measurement standardization and monetization. 

Having a presence on FAST platforms is critical for local broadcasters. According to Roku VP of Platform Operations Tom Dodson, FAST is growing 262 times faster than overall streaming. 

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