Associated Press the Latest to Try Native Ads

By: Josh Sternberg | Digiday

In an acknowledgment that licensing content has become a disappointing business, the Associated Press will begin introducing native advertising into its stream of news and features on mobile apps and hosted websites next year.

Sponsored content will run the gamut, from text to video to photography, though the AP declined to discuss what exactly content will look like except to say that the ads won’t look like AP content. Instead the sponsored content will sit alongside AP material.