Audit Bureau: Paper Can't Count Electronic Edition

Posted
By: Lucia Moses The Dispatch in Moline, Ill., may have to give back the impressive 24%-daily and 19.3%-Sunday gains it reported in its Audit Bureau of Circulations (ABC) publisher's statement for the six months ended March 31.

ABC told The Dispatch it can't claim several thousand of its Internet-service-provider customers who automatically receive an electronic edition of the newspaper because it doesn't give them a chance to opt out, said Publisher Gerald J. Taylor.

The publisher said his executives met with ABC reps last year and thought they had met the bureau's requirements for counting e-editions. Said Taylor, "This came out of left field."

Comments

No comments on this item Please log in to comment by clicking here