By: Joe Strupp Alex Baxter has been named general manager of PARADE Digital, the online component of the Sunday newspaper supplement, PARADE Publications President Randy Siegel announced in a release that stated: ?Baxter will lead Parade?s online initiatives for consumers, newspaper partners and advertisers.?
Prior to joining PARADE, Baxter was executive director of Digital Media at Wenner Media (publishers of Rolling Stone, Us Weekly and Men?s Journal), where he led Internet, mobile, video and other interactive initiatives. He also served as vice president of sales at Silicon Valley startup 4INFO, Director of Internet Sales & Marketing at Dow Jones & Co. / The Wall Street Journal, and as Managing Partner for Transition Assistance Online.
Baxter holds an MBA from Columbia University Business School, a BS and BA from Southern Wesleyan University, and lives in New York.
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