Belden Interactive Launches Local Surveys

Posted Thursday, February 5, 2009 12:00 am

By: E&P Staff Belden Interactive is launching a new survey targeted at local media that will cover consumer purchase behavior. Belden conducted one survey and intends to roll out more on a market-by-market basis.

The surveys are conducted digitally and gauges present and future consumer perceptions regarding household financial situations, confidence, changes in spending, and purchasing plans.

"Local businesses and media need to understand what is happening beyond just the changes in store traffic and sales to help them better manage and survive," Greg Harmon, managing director of Belden Interactive, said in a statement. "This survey is different and unique in the level of detail it will provide on both an individual category and media level."

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Belden Interactive Launches Local Surveys

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