By: E&P Staff Technorati -- the blog search engine that showcases content from online newspapers and many other places -- announced today that it is acquiring Blogcritics.org.
The 2002-launched Blogcritics hosts more than 2,000 bloggers and authors who contribute hundreds of articles every week -- including news, opinions, and product reviews covering entertainment, technology, and politics. The site also provides bloggers with an entry point to publish their content to a much broader audience than their own blogs afford.
Among Technorati 's plans is to work more closely with Blogcritics authors so they can monetize their own blogs. And "advertisers will benefit by the ability to run more fully integrated programs across the site and its related blogs," said a Technorati release.
Earlier this year, Blogcritics joined the Technorati Media advertising network, which was formally launched in June.
The acquisition also includes Blogcritics properties Desicritics.com, a South Asian blogger and author community; and Glosslip.com, a celebrity and entertainment blog. There are no plans to merge the two properties, according to Technorati.
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