NEW YORK — Bloomberg Media announced the appointment of Patty Hirsch as chief digital officer. In the role, Hirsch will lead Bloomberg Media’s digital and subscription strategy across platforms and markets, overseeing audience growth, subscriber growth, consumer marketing and the continued evolution of the company’s digital products and experiences.
Prior to joining Bloomberg Media, Hirsch was EVP of Global Consumer Digital, Data & Platforms at Warner Bros. Discovery, where she led digital product and technology strategies across 68 global brands and a global organization of more than 1,000 people, spanning news, entertainment and sports. She also served as SVP, Digital & GM, Sports at Time Inc., leading digital transformation across more than 30 premium media brands. Earlier in her career, she held leadership roles at CBS Interactive, overseeing streaming operations for more than 20,000 live events annually. Across these roles, she has led businesses spanning advertising, subscriptions, e-commerce, direct-to-consumer, licensing and content, with responsibility for more than $1 billion in revenue.
“Patty has a strong track record of building innovative, intuitive products around the way people consume media today, and anticipating how those behaviors will continue to evolve,” said Karen Saltser, chief executive officer of Bloomberg Media. “With our subscriptions business now serving 750,000 subscribers around the world, her leadership will be invaluable as we build on that momentum. We’re thrilled to welcome her to Bloomberg Media.”
Hirsch will work closely with teams across Editorial, Product, Marketing and Commercial to deepen engagement with Bloomberg Media’s global audience and build on the momentum of its digital and subscription businesses.
“I’m thrilled to join Bloomberg Media, a company with such a distinctive brand and an incredibly engaged global audience,” said Hirsch. “The opportunity to build on that foundation and help shape what’s next for Bloomberg Media is incredibly exciting. I look forward to working with the team to create even more value for our audiences and subscribers.”
About Bloomberg Media:
Bloomberg Media is the world’s leading multi-platform media company for business and finance, which draws on the editorial resources of more than 3,000 journalists and analysts in more than 100 bureaus around the world. Bloomberg Media is the consumer-facing media organization of Bloomberg L.P.
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