By: David Gianatasio Co-branded Site Profiles Advertising, PR, Design Groups
BOSTON - (Adweek) Communications
consulting firm Pile and Co. has entered into a co-branding arrangement with
Boston.com, the online affiliate of The Boston Globe, and a unit of New
York Times Digital.
In exchange for the right to sell banner advertising, Boston.com now provides
access to Pile and Co.'s agency database at www.boston.com/agencysearch. "They
get the banner [revenue], we get the additional traffic ... and agencies get
more exposure," said Pile and Co. Chairman Skip Pile. The service contains
information about 3,000 agencies nationwide, including updated contacts and
client lists, as well as work samples.
"Marketers can connect with agencies to execute their vision for building
innovative interactive advertising programs, and with the integration of the
tool into our content areas, users can check out creative portfolios of leading
agencies that are in the news," said Lisa DeSisto, vice president and general
manager of Boston.com. Pile said he is looking to ink additional similar deals
in the near future.
Boston-based Pile and Co., formed in 1987, is best known for conducting agency
reviews, though the company also provides management consulting and executive
placement services to clients nationwide.
Copyright 2001, Editor & Publisher.
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