BuzzFeed Founder Launches New Lab for Open-Source Invention

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by: Jessi Hempel | Wired

OVER THE NEARLY two decades that BuzzFeed founder Jonah Peretti has spent inventing things, he’s figured out that one of the most important ingredients of new ideas is something closer to play—experiments taken on not to profit immediately, or to develop a product, but because they’re flat-out fascinating. It’s what he figured out at MIT Media Lab, where he first became Internet Famous after his correspondence with a Nike customer service representative over getting the word “sweatshop” stitched into his sneakers went viral.

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