Cash or Credit?

By: Top 25 Advertisers in 'Newsday'

Company Jan.-Aug.2004 2003 2002

Honda Motor Co. Loc. Dlr.$18,226,400$17,216,000$10,851,900

Toyota Motor Corp. Loc. Dlr.$13,356,600$16,586,100$16,314,600

Nissan Motor Co. Loc. Dlr.$13,287,700$16,382,200$13,200,900

General Motors Corp. Loc. Dlr.$13,240,000$13,339,800$11,275,700

Hyundai Corp. Loc. Dlr.$13,124,400$13,661,400$11,834,900

Federated Dept. Stores$11,502,500$17,455,300$18,087,500

Time Warner$9,700,500$10,727,900$8,613,700

Verizon Communications$8,496,200$9,737,600$6,990,600

ILife.com$7,033,900$6,434,300$5,595,000

PC Richard & Son$6,458,000$11,418,200$12,264,300

DaimlerChrysler AG Loc. Dlr.$6,220,700$8,497,300$6,760,400

Ford Motor Co. Dlr. Assn.$6,119,900$5,911,900$3,103,900

Sprint Corp.$5,575,700$6,551,000$4,872,100

AT&T Wireless Service$5,495,400$7,680,200$7,608,900

Target Corp.$5,375,500$7,033,400$5,611,000

Ford Motor Co. Loc. Dlr.$5,170,100$6,419,000$4,928,800

General Motors Corp. Dlr. Assn.$4,809,300$5,322,700$2,490,100

Sleepy's$4,491,800$5,459,700$3,210,700

Best Buy Co.$4,478,500$8,083,200$7,730,700

J.C. Penney Co. Inc.$4,377,600$6,227,300$6,225,000

General Motors Corp.$3,666,800$843,800$2,471,900

SBC Communications$3,643,500$4,202,200$2,304,300

Walt Disney Co.$3,294,000$5,666,300$5,135,900

Mitsubishi Motors Corp. Loc. Dlr.$3,106,000$1,320,000$936,400

Kohls Corp.$3,087,700$3,878,400$3,780,200