(Crain's) - The Chicago Tribune is contemplating a pricier, premium daily newspaper to target affluent, more-educated readers, some of whom have dropped the biggest daily paper in recent years.
The unit of Tribune Co. is in the early stages of reviewing prototypes, but a new paper could be rolled out as early as this summer, according to sources familiar with the plans. A Tribune spokesman declined to comment.
It's not clear whether the new paper would replace the current home-delivered broadsheet or add a third option to the publisher's portfolio of products, which also includes a newsstand tabloid.
Comments
No comments on this item Please log in to comment by clicking here