Classified Concepts Upgrades Map-based Ad Program

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By: E&P Staff Classified Concepts in Santa Barbara, Calif., has released upgrades to its map-based advertising program to improve data input and management.

The Web Entry Form enables clients to add and update detailed listing information as it arrives. Data are added to an online database, which can be revised at any time. Advertisers can also be given access to the Web Entry Form, allowing them to place their own classified listings, benefiting Realtors and others who regularly place large numbers of similar ads.

The new Webfile Uploader tool provides a shared location where submitted data can be revised and reviewed, sends receipts for uploaded data, and provides reminders to ensure that production deadlines are met.

The upgrades will be available Jan. 1 after being trialed by a small number of selected organizations.

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