Design Association Calls Huffington Post Contest Unethical

By: Julie Moos | Poynter

The executive director of professional design association AIGA, which has more than 20,000 members, says the Huffington Post’s contest for a new politics logo is unethical.

Ric Grefe writes:

"The creative profession­als that read the [Huffington] Post expect more from you. This practice violates a tacit, long-stand­ing ethical standard in the communicat­ion design profession worldwide. …

Requesting work for free demonstrates a lack of respect for the designer and the design process as well as the time of the profession­als who are asked to provide it. This approach, therefore, reflects on the integrity, practices and standards of the Huffington Post and AOL."