Digital Plays Outsized Role At McClatchy

Posted
By: Michael Depp | NetNewsCheck.com

Newspapers have more to leverage in the digital world than they may realize, but they shouldn’t expect paywalls to be a panacea.


Chris Hendricks, the VP of interactive for The McClatchy Co., said his company is now edging towards 20% of its overall earnings from digital, but the take from paid content models has been a relatively insignificant part of that stream.































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