By: Mark Fitzgerald The Chicago Free Press, a gay-oriented weekly, launched a redesign with a new, more compact size in January. At 10-by-13.125 inches, the redesigned Free Press is significantly narrower than its previous tabloid size, and a little shorter.
The size change, combined with a redesign that emphasizes big graphics and color, is intended to differentiate the weekly from other Chicago media, says Marketing Director Tim Nedoba: "We're trying to break the mold of what it is to be a GLBT paper."
The Free Press is shrinking more dramatically the "Free Time" section, its version of the racier club/ society pages pull-out section that is common in newspapers for a local GLBT audience. "The clubs love it," Nedoba notes, "and they said, what if [its size] were something that people could just stick in their back pocket?"
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