Facing a Cash Crunch, Parenting Site Mumsnet Pivots to Reader Revenue

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Like many other publishers, U.K. parenting site Mumsnet is experiencing an advertising slump. This month, for the first time in its 20-year history, Mumsnet turned to a paid membership model in an attempt to make up for some of the shortfall and prevent it from running out of cash.

For £4.99 ($6.15) a month, Mumsnet Premium users can access an ad-light version of the site—display ads will be removed but native ads will remain. The membership will also soon include access to discounts and offers from third-party companies and additional forum features, such as being able to filter threads by users and the ability to edit posts.

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