FOX SPORTS GETS LOCAL

Posted Wednesday, December 8, 1999 12:00 am

By: Staff reports 18 Regional Sports Sites Seek Local Advertisers

FOXSports.com unveiled 18 regional sports sites yesterday focusing on local teams and sports news. The sites draw upon FOX TV affiliates for professional, college, and high school sports info.

Local on-air personalities will be featured on the Web sites, which also promise exclusive live Webcasts of local programming such as press conferences, magazine shows, and live events.

Game polls, live chats, and message boards are provided, and local sporting team merchandise will be sold in online stores.

The regional sites are: Arizona, Bay Area, Chicago, Detroit, Florida, Mid-Atlantic, Midwest, Minnesota, New England, New York, Northwest, Ohio, Philadelphia, Rocky Mountain, South, Southwest, West, and Wisconsin.

FoxSports.com Vice President Danny Greenberg said he hopes to attract local advertisers to the sites, particularly to package deals that will combine advertising on local Fox TV affiliates and their Web sites. A local radio station is already advertising on the Detroit site, Greenberg said.

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Staff reports

(c) Copyright 1999, Editor & Publisher

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FOX SPORTS GETS LOCAL

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