It has shaped up to be the year of the media rebrand.
Gannett, the country’s largest newspaper publisher, is renaming itself USA Today Company, after its flagship national newspaper, the company announced on Tuesday.
“We are changing our name and rebranding to embrace our most notable masthead — which is committed to delivering fact-based news, unbiased coverage and essential content that meets audiences in the center,” Mike Reed, its chief executive officer, said in a statement.
Gannett’s name change will take effect on Nov. 18, when the company’s stock will switch to trading under the ticker symbol TDAY on the New York Stock Exchange.
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