Google has been quietly scaling a pay-per-value AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.
The tech giant, which has steered clear of the large lump-sum licensing deals struck between other AI rivals like OpenAI and major news publishers, has been quietly testing a Search Console-based program that pays publishers when their content “significantly” contributes to AI-generated responses across Gemini, AI Overviews and AI mode, according to multiple industry sources close to the situation.
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