Hearst starts with ‘why’ as journalists asked to produce fewer articles

Hearst UK is publishing less articles but “more effective” content overall by asking journalists to explain why they are producing every piece.

Meanwhile The Telegraph has reduced its newsletter portfolio from about 40 to 26 brands over the course of an 18-month project to ensure they are “pieces of journalism that should provide quality within the inbox in their own right.”

They are among numerous major publishers pivoting away from quantity of content toward quality as Google AI changes continue to lead to falling traffic referrals.

Click here to read more.