The state of CTV advertising

For viewers, it’s all just television. For advertisers, what was once a simple process can now feel like a complex math equation. Which helps explain why the dollars still haven’t followed the eyeballs to CTV.

Our new free report, “The State of CTV Advertising,” examines what’s making CTV advertising so difficult, including the struggle to reach and measure audiences. We also look at how new non-interruptive ad formats are creating opportunities for advertisers and publishers, and what we realistically can expect to change by 2030. And where some work still needs to be done.

Click here to read more.