Hearst's Bennack Talks Electronic Revenue

Posted
By: Lucia Moses | AdWeek

Hearst Corp. expects its revenue to be nearly equally split between print and digital in 2012, the year the media company marks its 125th anniversary, CEO Frank Bennack Jr. said.

“Our revenue will be nearly equally split between print and electronic media, and digital revenue will approach the company’s total revenue in our centennial year, 1987,” he said. The company wouldn't provide a breakdown of electronic media, which includes digital, TV and cable programming networks.
































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