By: Mark Fitzgerald In a partnership with Hispanic PR Wire the National Association of Hispanic Publications (NAHP) starting Wednesday will offer member newspapers and other publications free Web sites.
More than half of NAHP's 214 publications now have no Web site, said Robert Armband, the association's vice president of marketing and associate publisher of
La Raza in Chicago: "What's keeping them from going on line is, first, the cost of buying software ... and, second, the time it takes to keep the system maintained. With this Hispanic Digital Network, we'll give them a manual
en espanol, a program easy to get familiar with, and enough tech support that our publishers will feel comfortable migrating online."
The local content from Hispanic papers will distinguish the network from existing Spanish-language and bilingual portals, Armband said: "It's unprecedented in creating a network of Hispanic publications that allows advertisers a digital buy."
Three of the Web templates offered by the program are posted at
http://www.hispanicprwire.com/templates.
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