'Honolulu Advertiser' Drops, Consolidates Sections

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By: E&P Staff The Honolulu Advertiser ended its standalone tabloid business section Monday, as it rolled out a series of format changes that will see features dropped and consolidated in the next week.

Business news was folded into the local "Hawai'i" section with classified ads in what Editor Mark Platte said in a note to readers was a "local supersection." The change was made to reduce newsprint costs, Platte said.

The business section, Platte wrote, "will still include a local Hawai'i report and a full page of national and local stocks and mutual funds, including commodities and interest rates."

On Sunday, the Gannett Co.-owned Advertiser published its final TV book. "With the conversion of Hawai'i's television stations to digital format this week, our TV book will be eliminated after today, which will undoubtedly disappoint many readers," Platte wrote in a column Sunday. "But with the advent of so many digital channels and online guides, it made sense to end the print version."

The paper expanded its daily TV grid to provide listings seven days a week.

The Advertiser also on Sundays is shrinking its book and arts sections into one page called "The Arts" featuring stories about the performing, literary and visual arts. Also next Sunday, the separate auto section will be consolidated with the employment and classified ad section into a single section called "Hawai'i's Marketplace."

The Advertiser eliminated its Saturday editorial page entirely. "That's because Saturday has among the lowest readership paperwide throughout the week, and this will give us more time to focus on enhancing our overall coverage, including the Sunday section," said the section's editor Jeanne Mariani-Belding.

Mariani-Belding said other changes are coming: "Over the next couple of weeks, we'll be working on some changes -- particularly in the Focus section -- to bring you a greater diversity of voices and topics. We want to hear from you on which of our regular columns (David Shapiro, Garrison Keillor, Victor Davis Hanson, Ellen Goodman, Richard Halloran and Mark Platte) you enjoy, and which ones you can live without. Are you interested in more or less national and international coverage? Let us know what you think."


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