Newsrooms can use listening sessions to gather collective ideas about a topic or issue. For La Voz, a smaller newsroom that primarily covers the Latine population in the Phoenix metro area, we want to ensure that our audience sees us as an accurate and representative media outlet in the area. An ideal listening session for us has a small number of local people with one or two journalists acting as facilitators. A small number of people ensures an intimate conversation and that everyone gets an opportunity to speak. The journalist’s role is solely to help move the conversation forward if needed and note recurring topics of discussion.
Comments
No comments on this item Please log in to comment by clicking here