How the Pandemic is Pushing Digital Subscription Innovation Worldwide

Posted Friday, May 8, 2020 2:51 pm

Brie Logsdon | INMA

On day two of INMA’s Virtual World Congress, INMA Researcher-in-Residence Grzegorz Piechota offered a glimmer of hope amid the negative news about the state of media businesses struggling to survive COVID-19: Digital subscriptions.

The spike in online traffic is unprecedented and is lasting longer than previously predicted, though Piechota emphasised the peak is over. The next step? Retain those readers.

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How the Pandemic is Pushing Digital Subscription Innovation Worldwide

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