In 2022 Bloomberg Media announced the company’s shift to an Audience-First mentality with every action and decision the teams make, by investing the time to understand our customers across every platform we operate and to focus on building features, products and businesses that super-serve them. The new blog series, “How We’re Keeping Our Audience First” written by the teams implementing this mandate, will help show how Bloomberg Media is better serving our users.
The fifth post of this series explains how Bloomberg Media is innovating its newsletter portfolio.
At Bloomberg Media, we take pride in offering a diverse array of newsletters, with a current portfolio of 63 covering a wide spectrum of business topics. From daily coverage of the energy and commodities markets to insights into the business of Hollywood and Technology, there’s something for every modern business leader. In 2023 alone, we launched 10 newsletters on varying topics, ensuring we stay ahead of the curve on every industry disruptor.
We are focused on driving engagement for our paying subscribers, believing the more users interact with Bloomberg’s content, the more they will see value in the reporting. Newsletters have become an essential way we connect with our users. With newsletters, there is no need to rely on the increasingly unpredictable search and social media. Rather, our readers receive content delivered right to their inbox, keeping them informed on business topics that matter most to them. With more than half of our subscribers signed up for at least one newsletter, we know our subscribers rely on this mode of delivery. Because of this, in an effort to deeply engage our paying readers, we are shifting our focus on expanding our subscriber-exclusive content.
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